Posts Tagged ‘marketing’

The Perfect Title – A Cautionary Marketing Tale

September 9, 2012

We all want our work to have the perfect title. And we want to be able to market it. If I were to title a play Sibboleth, it might be the perfect title for the theme of the play, but if someone searches for it, Google will ask “Did you mean shibboleth?” although at least for now it does give the “sibboleth” results.

So when we give a blog post or Kickstarter page or some other page a title, it’s not surprising that, sometime after publication, we may find ourselves wanting to update it to make it snappier or catchier or more imaginative. And we may follow up that desire by re-titling the post or page.

Following that urge can have annoying consequences. Gory details follow.

Read more The Perfect Title – A Cautionary Marketing Tale (long post)

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Erasing history

December 19, 2009

Most theatres have Web sites.  Most theatre Web sites have the (understandable) goal of getting potential audiences to those theatres to see their work, potential donors to donate money, potential actors and directors to associate with the theatre, and in general to educate the public about their reason for existence.

The theatres may or may not be interested in getting playwrights to submit plays to them. Yet, it is the desire of (most) playwrights to submit plays to theatres in hopes of getting a production. Unfortunately, many theatres omit some very basic information for playwrights from their Web site:

Continue reading Erasing history