Archive for the ‘marketing’ Category

How do you recommend to an omnivore?

November 22, 2012

I love iTunes, and I love the variety of songs I can purchase from the iTunes store. But sometimes I wonder what their computers must “think” of my varied tastes. I even wonder whether I might be messing up their recommendation software. And a similar question applies to theatres who want to market to me.

Continue reading How do you recommend to an omnivore?

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Not square with Square

November 21, 2012

Several years ago, I had an experience at an Apple store that made me feel out of step with today’s technology. Upon reflection, I realized it wasn’t my being out of step; it was my knowing too much about modern technology. Now that feeling is back with the iPad and Square.

Continue reading Not square with Square

The Perfect Title – A Cautionary Marketing Tale

September 9, 2012

We all want our work to have the perfect title. And we want to be able to market it. If I were to title a play Sibboleth, it might be the perfect title for the theme of the play, but if someone searches for it, Google will ask “Did you mean shibboleth?” although at least for now it does give the “sibboleth” results.

So when we give a blog post or Kickstarter page or some other page a title, it’s not surprising that, sometime after publication, we may find ourselves wanting to update it to make it snappier or catchier or more imaginative. And we may follow up that desire by re-titling the post or page.

Following that urge can have annoying consequences. Gory details follow.

Read more The Perfect Title – A Cautionary Marketing Tale (long post)