I love iTunes, and I love the variety of songs I can purchase from the iTunes store. But sometimes I wonder what their computers must "think" of my varied tastes. I even wonder whether I might be messing up their recommendation software. And a similar question applies to theatres who want to market to me. … Continue reading How do you recommend to an omnivore?
Several years ago, I had an experience at an Apple store that made me feel out of step with today's technology. Upon reflection, I realized it wasn't my being out of step; it was my knowing too much about modern technology. Now that feeling is back with the iPad and Square. In that Apple … Continue reading Not square with Square
We all want our work to have the perfect title. And we want to be able to market it. If I were to title a play Sibboleth, it might be the perfect title for the theme of the play, but if someone searches for it, Google will ask "Did you mean shibboleth?" although at least … Continue reading The Perfect Title – A Cautionary Marketing Tale